What drives you to succeed? ‘In The Driver’s Seat’ shines a light on unconventional success stories. Each episode takes a journey into the lives of leaders, trailblazers, and entrepreneurs who have carved a unique path to success. With a focus on resilience, and determination, ‘In The Driver’s Seat’ empowers viewers to pursue their dreams fearlessly. Jump in and join Penny Lane as she navigates the roads less travelled.
Hosted by Penny Lane, Founder and CEO The Perfect Cosmetics Company.
Penny Lane
Penny Lane is a prominent figure in Australian television, renowned for her captivating presence as she showcases her brand, The Perfect Cosmetics Company since 2004. With a keen entrepreneurial spirit, she has successfully built a multi-million dollar business empire, establishing herself as a trailblazer in the beauty industry.
Featured Guests
James Keyes
Former CEO, 7-Eleven & Blockbuster, Author
Lee Hogan
Factory Honda Junior Team Manager
Michael Klim
Australian Gold Medal Olympic Swimmer
Yarrive Konsky
CEO of Honda Racing Australia
Yuge Bromley
Bromley & Co. Artist, Designer, Lawyer
Donny Galella
TV Celebrity Stylist and Media Personality
Sarah Laidlaw
Priceline Creative Director and Award Winning Hair and MakeUp Artist
Brian Amatruda
Big Time Boxing, Boxing Match Maker
Craig Ford
Cyber Unicorns, Cyber Security Expert
Dr. Kimberly Ivett
Owner Avante Garde Dentist, Celebrity Smiles
Ed Handley
& Raia Shyrinova
Hills & Ranges Private, Luxury Rehab Clinic
Sophie Musumeci
Founder of Real Entrepreneur Women, Leader, Coach, Mentor
Julie Hunter
CEO of Ultimate Driving Tours
CEO of Ultimate Driving Tours
Melinda Dimitriades-Catt
CEO Omnivorium Specialty Providores
Stephanie Georgiou
Mind Food Psychology, Clinical Psychologist specialising in eating disorders, Author
Kathy Sheeran
Plumtree Floral Farm, Shopping Confessions, Aussie Celebrity and Master of Change
Carl Gough
CEO of Meetmagic - change maker
Rachel Goh
Ethos Psychology, Olympic Swimmer, Commonwealth Record Holder
Josh Waters
Ducati Road Racer, 4th time Australian Road Bike Championship winner
Ray Kelly
Ray Kelly Fitness, Diabetes Specialist
Simon Fenech & Rob Brown
CEO and General Manager Fruit2Work, Social Enterprise
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